TECH - 'Biggest Upgrade In Siri's 13-Year History:' Top Analyst Strikes Bullish Note On Apple Inching Closer To Powering Its Virtual Assistant With OpenAI's ChatGPT | Benzinga
Apple Inc. (NASDAQ:AAPL) inching closer to a partnership with OpenAI has excited Deepwater Asset Management's Gene Munster about the potential this deal holds for the iPhone maker.
What Happened: Prominent Apple bull Munster thinks that integrated Microsoft Corp.-backed (NASDAQ:MSFT) OpenAI's ChatGPT on the iPhone will be the "biggest upgrade in Siri's 13-year history."
Apple's voice assistant, Siri, was launched with a lot of fanfare with the iPhone 4S in 2011. Many companies, including Alphabet Inc.'s Google, and Samsung Electronics Co Ltd., launched their respective voice assistants to compete with Siri.
However, development in terms of Siri's capabilities has slowed down in the past few years.
Now, with Apple and OpenAI inching closer to striking a highly-anticipated partnership, Munster thinks not only will this be accessible by at least 80% of Apple's over 2.2 billion users, it could even open up a new revenue stream for Cupertino.
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