UBER - 3 Things I Learned at Uber Freight's Carrier Summit | Benzinga
"Uber Freight's managed transportation business creates real value helping us connect with shippers" said Harman Cheema, CEO of Cheema Freightlines.
Hundreds of representatives, ranging from small to large enterprise carriers, attended the event to learn more about Uber Freight's technology, its future in autonomous operations, and ways to utilize the company's growing managed transportation offering.
In addition to educating its network of carriers on industry challenges and strategies to address them, Uber Freight showcased its transportation solutions and announced Uber Freight Exchange, the integration of technology operations between its signature freight marketplace and the acquired managed transportation unit, Transplace.
"Uber Freight's carrier management team works closely with us to understand our network and our strengths" said Lars Ward, vice president of sales and strategic partnerships at Cheema. "Their investment in creating a leading managed transportation platform is something we appreciate, and this summit was a great showcase for what is to come from the partnership."
Here are three things I learned from attending the event and speaking with company stakeholders.
Uber Freight is in its managed transportation era
The company entered the FreightTech arena in 2017 as a digital freight marketplace for shippers and carriers to post and book loads. Over the years, it raised funds, acquired legacy managed transportation provider Transplace, and leveraged the industry knowledge and operations that came with the purchase to improve Uber Freight's existing solutions.
Today, in Uber Freight's eyes, that well-executed strategy has earned the company a significant place at the managed transportation provider table.
"[Uber Freight Exchange] allows shippers and carriers to be more precise about what they want out of our network" Uber Freight CEO Lior Ron told the audience. "It allows us to offer you more detailed information on opportunities and bundled loads available to you. … This offering is now its own independent technology. This allows us now to access ...