TECH - Advertising Growth Will Be Mixed For Big Tech But Easing Comps Would Help In Late 2024 - One Analyst Asserts | Benzinga
Seaport analyst Aaron Kessler initiated coverage of ten companies within the Internet Sector, including Online Advertising, e-commerce and Transaction Models, and SMB Services and Web Presence companies.
Kessler had a Neutral rating on Alphabet Inc (NASDAQ: GOOG) Google, a Buy rating on Meta Platforms Inc (NASDAQ: META) with a price target of $365, a Buy rating on Pinterest, Inc (NYSE: PINS) with a target of $33.
The analyst expects modestly improving ad growth for Alphabet in the second half of 2024, though macro ...