TECH - AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs | Benzinga
Goldman Sachs analyst Eric Sheridan reiterated a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price target of $195.
Sheridan said Google’s Marketing Live keynote outlined Alphabet’s vision for its AI tools and services launch in the context of digital advertising.
The analyst noted that Google continues to iterate on how AI can increase the performance of ad spend across Search, YouTube, Performance Max, and, increasingly, third-party platforms and inventory.
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Concerning Search, Google showcased how ads will be increasingly integrated into AI Overviews and provided some initial disclosure around how AI Overviews, more broadly, are seeing net benefits to engagement, query volume, and clicks and conversions for advertisers in initial testing vs. legacy Search results. Sheridan noted this as ...