TECH - Alibaba Leverages AI To Boost Global E-Commerce Growth: Report | Benzinga
Alibaba Group Holding (NYSE:BABA) is reigniting its effort to expand internationally, leveraging artificial intelligence to support this goal.
The e-commerce giant is integrating its generative AI models to assist small sellers in overcoming language barriers and managing complex tasks like negotiating refunds, Zhang Kaifu, head of AI development at Alibaba’s international e-commerce unit told WSJ.
AI can play a significant role in cross-border e-commerce, particularly for smaller businesses, the Wall Street Journal reports.
Also Read: Amazon Launches Affordable Fashion Section to Compete with Temu and Shein
Zhang told WSJ that for China-based merchants yet to sell overseas, Alibaba’s platform offers AI and other services to help promote their businesses.
Facing slowing growth in China due to fierce ...