TECH - Alibaba's Singles' Day Presales Skyrocket With Live Streaming Boost Stock Inches Higher Ahead of Shopping Extravaganza | Benzinga
Alibaba Group Holding Limited (NYSE: BABA) stock traded higher Thursday as Taobao and Tmall Group on Tuesday commenced presales for its Singles' Day promotion with a group of live streamers.
The live streamers included top influencer Austin Li Jiaqi and actor-singer Allen Lin Yilun, each yielding over 100 million yuan ($14 million) in total sales by midnight, SCMP cites from company data.
Within an hour after its presales started, Taobao and Tmall Group's mainland platforms recorded over 200% year-on-year increase in turnover ...