TECH - Alphabet Dodges Multi-Billion Dollar Blow By Rejecting Google Play Fee Model Change: Epic Lawsuit Documents Reveal | Benzinga
Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google had considered changing its app store pricing strategy to dodge regulatory scrutiny. However, the tech giant decided against a fixed fee per app proposal that could have led to a multi-billion dollar loss.
What Happened: According to documents released on Thursday in the antitrust lawsuit by Tencent Holdings Ltd. (OTC:TCEHY) subsidiary Epic Games, Google launched Project Everest in 2021 to reassess its Play Store billing model, reported Bloomberg.
Google was considering different ways to avoid potential regulatory interference amidst growing pressure from regulators around the world and developers over the hefty 30% commission.
Project Everest proposed charging developers separate service fees for app listing, updates, downloads, and referrals in the Play Store.
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