TECH - Alphabet (GOOGL) Eyes HubSpot (HUBS): Potential Deal Brewing? | Benzinga
According to market speculations, Alphabet Inc. (NASDAQ: GOOGL) is reportedly considering a bold move into the realm of online marketing software by exploring the acquisition of HubSpot Inc. (NYSE: HUBS), a company valued at $35 billion. The potential deal comes at a time of heightened regulatory scrutiny in the tech sector under the Biden administration.
With a substantial cash reserve of $110.9 billion as of December 2023, Alphabet is probably considering HubSpot as an opportunity to strategically deploy its resources and expand its market presence. Although discussions have taken place with investment bankers at Morgan Stanley, Alphabet has yet to formally submit an offer to HubSpot.
HubSpot, headquartered in Cambridge, MA, specializes in providing sales and marketing software to small and midsize businesses, leveraging digital channels such as blogs, search engines and social media. Its diversified offerings include customer relationship management and payment services, making it an attractive asset for ...