TECH - Amazon's Enhanced Shopping Features: A Challenge to Google and Pinterest | Benzinga
In an ever-expanding marketplace like Amazon.Com Inc (NASDAQ: AMZN), finding the right product quickly and effortlessly is a top priority.
Therefore, it updated on enhancements to provide customers with relevant search results and facilitate shopping decisions, also intensifying rivalry with Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google and Pinterest, Inc (NYSE: PINS).
1. Visual Search with Text Integration
Amazon addressed the challenges of customers unsure about what they're looking for, especially when seeking replacement parts or unfamiliar items. To address this, Amazon offers a visual search feature where users can snap a picture, and Amazon's visual search algorithms will identify potential matches from its extensive product catalog. Recently, Amazon introduced a new feature that allows users to enhance visual searches with text input, refining search results, similar ...