UAL - American Airlines CEO Admits Mistake Vows To Win Back Clients | Benzinga
American Airlines Group Inc (NASDAQ:AAL) is retreating from a strategy that CEO Robert Isom admitted drove away valuable corporate clients and hurt the airline’s revenue.
The Fort Worth, Texas-based airline had aimed to capitalize on a reduction in business travel post-COVID-19 by cutting sales staff. It also removed some fares from channels used by large companies, hoping to encourage direct bookings through American's website or app.
The approach backfired.
American Airlines did not see a boost and lost business to its competitors, reported the Wall Street Journal.
Both Delta Air Lines Inc (NYSE:DAL) and United Airlines Holdings Inc (NASDAQ:UAL) reported a 14% increase in corporate travel revenue in the first quarter. ...