TECH - Another Setback For Google? Alphabet Faces Austrian Privacy Complaint Over Chrome Tracking | Benzinga
Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) has been hit with a privacy complaint by Austrian advocacy group NOYB.
What Happened: The complaint alleges that Google tracks users of its Chrome browser without proper consent, according to Reuters on Thursday.
The U.S. tech giant is in the process of eliminating third-party cookies to enhance consumer privacy. Google has introduced the Privacy Sandbox, a set of tools designed to block covert tracking and limit data sharing with third parties.
Chrome users are prompted to enable an ad privacy feature to prevent tracking. However, NOYB claims this feature allows Google to track users within the browser, violating European Union privacy rules.
NOYB founder Max Schrems stated, “People thought they were agreeing to ...