TECH - Apple and OpenAI ChatGPT Partnership Won't Include Cash Payments For Now But Does It Mean You Will Need To Cough Up For A Subscription Later? | Benzinga
On Monday, at the WWDC 2024, Apple Inc. (NASDAQ:AAPL) unveiled a collaboration with OpenAI to incorporate the AI chatbot, ChatGPT, into its devices. However, a new report suggests that the partnership is unlikely to generate significant revenue for either party, at least initially.
What Happened: Under the terms of the agreement, Apple will not be making any cash payments to OpenAI. Instead, the tech behemoth believes that the exposure of OpenAI’s brand and technology to its extensive user base is of equal or greater value than monetary transactions, reported Bloomberg, citing people briefed on the matter.
The collaboration, which is part of Apple’s wider push into AI, will see ChatGPT integrated into Siri and new writing tools. This initiative is expected to offer an advanced chatbot to consumers, potentially enticing users to spend more time on Apple devices or even upgrade.