TECH - Apple Executives Spill The Beans: Here's Why The iPhone Maker's Chips Outshine Rivals | Benzinga
Apple Inc. (NASDAQ:AAPL) executives Johny Srouji and John Ternus have spilled the secret about why their chips are more powerful and efficient than competing chips from their rivals.
Apple is very confident about the performance of its latest chip, the A17 Pro, which powers the iPhone 15 Pro and the iPhone 15 Pro Max. The company said the iPhone 15 Pro will be the "best game console." Srouji and Ternus explain the secret behind this confidence.
What Happened: Apple is increasingly growing confident about its chips, an endeavor that peers like Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google are finding difficult to replicate.
The success of Apple's chips has led to the company expanding its usage across the Apple product lineup. The company introduced its first homegrown chip with the iPhone 4 in 2010.
See Also: Sam Altman-led OpenAI Aims For $100B Valuation In New Funding Talks
Since then, the company has expanded the use of its chips from just the iPhone to Macs, iPads, Apple Watch, and accessories like AirPods and AirTags.
Apple also ended its 15-year reliance on Intel ...