TECH - Apple In Talks With Google To License Gemini AI Models For Future iPhones: Report | Benzinga
In a potential game-changing move, Apple Inc. (NASDAQ:AAPL) is reportedly in discussions to integrate Alphabet Inc.’s (NASDAQ:GOOGL) (NASDAQ:GOOG) Google Gemini into the iPhone.
What Happened: Apple is in active negotiations with Google to license Gemini, a set of generative AI models, to power new iPhone software features, reported Bloomberg on Monday, citing people familiar with the situation. This potential deal would build on the existing search partnership between the two tech giants.
The Cupertino, California-based tech giant is also said to have discussed a similar deal with ChatGPT-parent OpenAI. According to the sources, the terms and branding of the AI agreement, as well as its implementation, are yet to be finalized.
According to Apple analyst Mark Gurman, the move could give Google a significant edge, with billions of potential users. However, it could also draw further antitrust scrutiny for both companies. Moreover, it could also indicate that Apple’s progress in AI may not be as advanced as anticipated.
See Also: Apple Watcher Says AirPods Vendors Are Prepping For ‘Record Setting Run’ ...