TECH - Apple Innovates with AI Ads Reportedly Tests Automated Placements in App Store and Beyond | Benzinga
Apple Inc (NASDAQ:AAPL) is reportedly venturing into AI-driven advertising within its App Store, trialing an automated product similar to Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google’s Performance Max and Meta’s Advantage+.
This innovation allows ads to be placed automatically across four existing ad formats, optimizing for the advertiser’s budget and acquisition costs while targeting specific audiences and regions.
Currently, in testing with a select group of advertisers, this initiative aims to enhance the effectiveness of Apple Search Ads, Business Insider reports.
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