TECH - Apple Lions Gate Join IBM In Pushback Against Elon Musk Twitter Over Antisemitic Content | Benzinga
The world's richest person is also the most followed person on a leading social media platform, which means when they post or reply, it is widely seen by millions of people.
Here's a look at the latest backlash against Tesla Inc (NASDAQ:TSLA) CEO Elon Musk and the problems that Twitter, now known as X, have that could impact the share price of the electric vehicle giant.
What Happened: A questionable post by Musk on Twitter has drawn backlash from investors and advertisers and could be a catalyst for both the social media platform and Tesla.
A post on Twitter said that Jewish communities were pushing "hatred against whites," which drew a reply from Musk saying the post "said the actual truth."
Musk's reply was seen by over one million visitors on Twitter, increasing the reach of the original accusation.
Musk also criticized the Anti-Defamation League and other groups for pushing "de facto anti-white racism."
International Business Machines (NYSE:IBM) pausing advertising Thursday on X may have been the tip of the iceberg. On Friday, more companies were pulling advertising on the social media platform due to Musk’s comments.
Media company Lions Gate Entertainment (NYSE:LGF) (NYSE:LGF) has suspended advertising on Twitter, according to a report from Bloomberg.
Technology giant Apple Inc (NASDAQ:AAPL) is also pausing advertising on Twitter according to a report from Axios.
Twitter CEO Does Damage Control: On Thursday, Twitter CEO Linda Yaccarino appeared to play damage control, posting a response to the backlash.
"X's point of view has always been very clear that discrimination by everyone should STOP across the board — I think that's something we can and should all agree ...