TECH - Apple Outshines Huawei In China As iPhone Emerges Victorious Despite Local Competition And Government Ban | Benzinga
In a surprising turn of events, Apple Inc (NASDAQ:AAPL) has emerged as the leading smartphone brand in China, despite fierce competition from local companies and increasing government restrictions.
What Happened: For the first time, Apple’s iPhone series topped the charts in China’s smartphone market in 2023, as reported by Bloomberg on Thursday. This achievement is particularly noteworthy given the escalating tensions between the U.S. and China, which have led to a series of bans on Apple products in the country.
Despite these challenges, the iPhone secured the highest number of shipments in the fourth quarter of 2023, according to data from market tracker IDC. This success is attributed to strategic discounts and promotions that helped Apple fend off competition from domestic rivals, including Huawei Technologies Co.
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