TECH - Apple's Abandoned EV Project Almost Used Siri As The Steering Wheel Began After Reported Deal With Tesla Fell Through | Benzinga
Apple Inc (NASDAQ:AAPL) almost used Siri for its now-abandoned electric vehicle (EV) project.
The Cupertino, California-based tech giant also once considered a deal with Tesla Inc (NASDAQ:TSLA).
That’s according to a New York Times story highlighting the hardships the Apple EV team went through over the years, before ultimately pulling the plug on the entire project.
Apple began working on its car project — code-named Titan — back in 2014. Since then, it stalled several times and has undergone several leadership changes.
One new item that was likely uncovered in the report was an initial plan for Apple's car to not have a steering wheel. Instead, Apple cars would be powered by Siri, a digital assistant that powers several other products (i.e., the iPhone) and is used by consumers to search for information.
"Mr. Ive and his team of designers drew concepts for a car that would look like a European minivan such as the Fiat Multipla 600, which has a half-dozen windows ...