TECH - Apple's Billion-Dollar Bet Could Revolutionize Siri With Cutting-Edge Generative AI: Report | Benzinga
Apple Inc. (NASDAQ:AAPL) is reportedly gearing up to unveil Siri 2.0, a transformative update designed to address long-standing criticisms and challenge its rivals head-on in the voice assistant war.
What Happened: For the past decade, Siri, Apple’s virtual assistant, has been a staple feature in iPhones and other Apple devices.
However, it’s no secret that Siri has fallen behind competitors like Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Assistant and Amazon Inc.’s (NASDAQ:AMZN) Alexa in terms of functionality and user satisfaction.
Siri’s journey began in 2011, and it was revolutionary at the time, giving the iPhone a unique edge in the market, but now, the luster has faded.
Users have grown increasingly frustrated with Siri’s limitations, often encountering misunderstandings, misinterpretations, and limited capabilities compared to its competitors.
Enter Siri 2.0, Apple’s ambitious response to these challenges.
The tech giant has invested in artificial intelligence, allocating substantial resources to ...