TECH - Apple's 'Scary Fast' Halloween Event May Or May Not Feature New Tricks But iPhone Maker Is Doling Out Treats To Influencers | Benzinga
For its upcoming “Scary Fast” Halloween event, Apple Inc. (NASDAQ:AAPL) appears to be taking an unusual evening approach to generate hype and create an engaging virtual experience for viewers.
What Happened: The Tim Cook-led company has been gearing up for a Halloween event scheduled for the evening of Oct. 30, breaking away from Apple’s usual daytime events.
Considering the event won’t involve an in-person gathering at Apple Park, Cupertino has sent gift boxes to various online personalities, including Lamarr Wilson, inviting them to join an online watch party.
The contents of the boxes are carefully curated to match the Halloween theme of the ...