TECH - Apple's Vision Pro Struggles To Find Its 'Killer App' To Justify $3500 Price Tag: 'Just Not Quite Hit The Imagination Of The Consumer' Says Analyst | Benzinga
The Apple Inc. (NASDAQ:AAPL) Vision Pro headset is reportedly facing challenges in attracting fresh content, with a lack of a “killer app” to justify its $3,500 price tag.
What Happened: According to the report, the Vision Pro has over 2,000 apps available five months after its U.S. debut, a stark contrast to the 20,000 iPad apps and 10,000 iPhone apps available within a similar timeframe after their respective launches, the Financial Times reported on Thursday.
Market tracker Omdia’s analyst, George Jijiashvili, noted that the Vision Pro’s launch has been slower than anticipated due to developers dedicating their resources to platforms with billions of users.
While the Vision Pro’s high price has allowed Apple to capture more than 50% ...