TECH - Apple Struggling To Create Its Cheaper Vision Pro Model Says Expert: 'It's Dealing With Some Difficult Trade-Offs' | Benzinga
Apple Inc. (NASDAQ:AAPL) is reportedly struggling to develop a cheaper version of its first-generation mixed-reality headset, Vision Pro.
What Happened: In his latest weekly “Power On” newsletter, Bloomberg columnist Mark Gurman said that the high price tag and lack of mainstream appeal have led to a re-evaluation of Vision Pro’s roadmap.
Apple’s Vision Products Group has decided to focus on making the headset more accessible to the mainstream market. This includes plans to introduce a range of devices with varying price points, similar to Apple’s approach with other product categories.
However, developing a cheaper version of the headset, codenamed N107, has proven challenging. “The problem: Apple is struggling to get the cost down while retaining critical features. It's dealing with some difficult trade-offs,” said Gurman.
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