TECH - Apple TV+ Takes on Netflix with New Hollywood Licensing Deals | Benzinga
Apple Inc (NASDAQ:AAPL) is in talks with major Hollywood studios to license more films for its Apple TV+ streaming service.
This move aims to expand its library and attract a larger audience by offering a mix of new and classic content.
Apple has approached several top studios to acquire more programming for its customers in the US and internationally, Bloomberg reports.
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Apple TV+ has primarily focused on original productions. Despite successes like “Ted Lasso” and “The Morning Show,” the platform has struggled to compete with giants like Netflix Inc (NASDAQ:NFLX).