TECH - Award-Winning Designer Reveals How Steve Jobs Channeled The Beatles' Energy In Designing The Macintosh | Benzinga
The iconic Apple Macintosh was designed to imbibe the early dynamism of The Beatles, as envisioned by the co-founder of the tech giant, Steve Jobs, revealed award-winning designer Clement Mok.
What Happened: At the National Design Awards held at the Smithsonian Design Museum in Manhattan, Mok, a part of the elite design team for the Macintosh, shared insights into the unique design philosophy behind the legendary machine, as per AppleInsider.
Working in close collaboration with Jobs, Mok stated that the design direction mostly revolved around “Whatever Steve Jobs liked,” leading to hundreds of iterations. Jobs, according to Mok, wanted the Macintosh to resemble “the early Beatle, not the later Beatle,” embodying vigor, energy, and soul.
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Mok believes this ethos still ...