TECH - Being A Social Media Influencer May Look All Rosy And Shiny On The Outside But It's Not That Easy: Only 13% Reportedly Made Over $100K Last Year | Benzinga
Last year, a mere 13% of influencers managed to earn over $100,000, highlighting the challenges of making a living in the digital content creation space.
What Happened: During a segment on CNBC’s Last Call on Tuesday, Clint Brantley, a prominent Fortnite streamer on TikTok and other platforms, opened up about his journey as a full-time influencer.
He described the experience as “one of the most challenging things I've ever done with my life, but it’s also one of the most rewarding.”
Brantley highlighted the complexities of earning a living as an influencer, stating, “There are a lot of things that you don’t understand until you actually get into the space. There are a lot of things that you have to learn and adapt to.”
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