TECH - Billionaire Richard Branson Once Tried Taking On Coca-Cola Which Turned Out To Be His 'Most Notable Failure:' He Says It Taught Him That People 'Quite Like The Underdog' | Benzinga
Billionaire entrepreneur Richard Branson disclosed his most significant business failure- Virgin Cola– and the crucial lesson it imparted in a recent podcast.
What Happened: Branson, the founder of the Virgin Group, revealed on the ‘Work-Life With Adam Grant’ podcast that the failure of Virgin Cola, a soda launched by his company in 1994, taught him a valuable lesson. Despite initial success in the U.K., the product failed to maintain its position, particularly in the U.S. market, leading to its eventual closure.
Branson shared that the failure of Virgin Cola, which was intended to challenge industry giants Coca-Cola ...