TECH - Bob Iger Once Thought Apple And Disney Merger Would Have Happened If His Friend Steve Jobs Lived: 'I Think We Would Have Gotten There' | Benzinga
The Walt Disney Co. (NYSE:DIS) CEO Bob Iger once wanted to merge the Mouse House with Apple Inc. (NASDAQ:AAPL), but the idea fell by the wayside due to Steve Jobs's death.
What Happened: In his 2019 book, Iger expressed his conviction that a merger between Apple and Disney would have been inevitable had Jobs not passed away in 2011.
Iger and Jobs have a history – they did not start on the right note.
"When Iron Man 2 came out, Steve took his son to see it and called me the next day," Iger wrote in his book.
"‘I took Reed to see Iron Man 2 last night,' he said. ‘It sucked.'"
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But things turned around for the two later – Jobs revealed his cancer diagnosis to Iger, who ...