MAPS - Building A Strong Digital Presence For Cannabis Brands: Expert Tips To Adapt To Every Local Market | Benzinga
"In cannabis, the industry is extremely hyperlocal, with each market having its own set of regulations, cannabis taxonomy, and product preferences," Randa McMinn, chief marketing officer of WM Technology, Inc. (NASDAQ: MAPS), known as Weedmaps, told Benzinga Cannabis in an exclusive conversation.
As the push for legalization and acceptance grows, so does the importance of a solid digital footprint for cannabis brands.
- Join us at the Benzinga Cannabis Capital Conference in Chicago from Sept 27-28. Experts such as McMinn, Patrick Lane, EVP of sales & partnerships at Benzinga, Carlos Pinto, chief commercial officer of Leafly Holdings Inc. (NASDAQ: LFLY), and Rachel Boykins, Cannabis Media Council founding board member will be sharing their insights.
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Crafting A Strong Online Identity for Cannabis Brands
McMinn, whose digital acumen has helped steer Weedmaps to success, emphasized the importance of data-driven strategies. "This means your business must first have a strong foundation of data attribution and tracking around channels and campaigns, as well as a ...