TECH - Can Spotify's AI DJ Push You Out Of Your Musical Comfort Zone? Experts Say Recommender Systems Are Very Good But 'What They Can't Do Is...' | Benzinga
Spotify Technologies SA (NYSE:SPOT) has been investing in artificial intelligence and machine learning for over a decade. The company’s latest AI DJ feature is a significant step towards personalizing the music streaming experience for its 600 million subscribers.
What Happened: Spotify’s AI DJ is a response to the challenge of helping listeners navigate the platform’s vast catalog of 100 million tracks. It is designed to mimic the radio experience by announcing song names and leading into tracks.
One challenge faced by AI algorithms, despite their proficiency in catering to listeners’ known preferences, is predicting when individuals seek to step outside their usual comfort zones. This is where the DJ button comes into play.
Listeners can activate the DJ button when they want to hear something new, less directly derived from their established likes. This feature aims to help listeners explore new music outside their comfort zones, reported CNBC.
A Spotify spokesperson said, “Since launching DJ, we've found that when DJ listeners hear commentary alongside personal music recommendations, they're more willing to try something ...