TECH - Cash-Strapped Tesla Rival In China Throws In A Free Phone To Boost EV Sales: Gimmick Or Game Changer? | Benzinga
Chinese EV maker Nio Inc (NYSE:NIO) is reportedly offering a complimentary Nio Phone to customers purchasing its 2024 model electric vehicles.
What Happened: The promotion is valid only for the month of March, reported CnEVPost. The move follows the current trend in the Chinese EV market where manufacturers are trying to woo customers and drive sales with incentives amid increasing competition.
Nio, considered a rival to EV giant Tesla Inc, however, did not promote the offer on its official channels, the report noted.
Why It Matters: The Nio Phone, which was introduced ...