STZ - Cheers To A Knockout Partnership: Bud Light Returns As The 'Official Global Beer Partner Of UFC' | Benzinga

Anheuser-Busch Inbev SA (NYSE: BUD) inked a new multiyear marketing partnership with UFC, a mixed martial arts organization and part of TKO Group Holdings, Inc. (NYSE: TKO). The financial terms were not disclosed.

The partnership extends worldwide, with Anheuser-Busch becoming the "Official Global Beer Partner of UFC," effective January 1, 2024.

The deal will bring "easy enjoyment" to 21+ fans with 360-degree programming, including custom social and digital content, broadcast integration, on-site presence, and more.

In the deal, Bud Light replaced rival Modelo as UFC parted ways with it, according to a Full story available on Benzinga.com