TECH - Cognizant (CTSH) Boosts Retail Sector With Latest Partnership | Benzinga
Cognizant Technology Solutions (NASDAQ: CTSH) expansion into the retail industry is gaining momentum, driven by an expanding partner base. It recently announced a partnership with two tech giants Shopify (NYSE: SHOP) and Alphabet's (NASDAQ: GOOGL) cloud division, Google Cloud to drive digital transformation and platform modernization for global retailers and brands.
By combining Shopify's renowned commerce platform, Alphabet's cloud business, Google Cloud's robust infrastructure and Cognizant's expertise in retail advisory and technology implementation, the partnership is poised to drive significant advancements in customer experiences, global scalability and commerce platform modernization.
The primary objective of this partnership is to address the essential requirements for retailers to adopt new technologies, such as generative AI, to meet the evolving consumer demands for real-time recommendations, personalized shopping assistance and tailored offers.
Utilizing Shopify's commerce operating system on Google Cloud ...