TECH - Craig Federighi Explains How Apple Intelligence Maintains User Privacy Amid Concerns Over ChatGPT Integration | Benzinga
In a recent interview, one of Apple Inc.'s (NASDAQ:AAPL) top executives, Craig Federighi, detailed how the company’s AI technology ensures user privacy, setting it apart from other AI systems.
What Happened: Federighi, Apple’s senior vice president of software engineering, explained in an interview with Fast Company that Apple’s latest devices like the iPhone 15 Pro, or iPads and Macs powered by M-series chips, can process AI tasks locally, eliminating the need to send user data to external servers.
Even when local processing isn’t feasible, Apple’s server-side AI, known as Private Cloud Compute (PCC) only transmits the necessary data for processing. The information is then cryptographically destroyed, ensuring ...