JBLU - Delta's Loyalty Program Overhaul Faces Turbulence CEO Promises Adjustments | Benzinga
Delta Air Lines, Inc (NYSE: DAL) CEO Ed Bastian has acknowledged customer backlash following recent changes to the airline’s loyalty program.
The modifications, which were meant to make the program more exclusive, have instead led to widespread dissatisfaction among Delta’s frequent flyers.
In response, Bastian announced that the airline is set to make significant adjustments to the revamped program.
The overhaul of the loyalty program, announced earlier this month, was designed to grant elite ...