TECH - Disney Develops Tech to Rival Netflix and Boost Streaming Profits: Report | Benzinga
Walt Disney Co (NYSE:DIS) strives to keep its streaming subscribers engaged longer on its platforms, including Disney+, Hulu, and ESPN+.
The entertainment giant is introducing new features to increase user engagement and reduce subscriber churn.
Disney is focusing on a metric known as “hours per subscriber” to enhance viewer engagement, the Wall Street Journal reports.
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