TECH - Disney+ Follows Netflix's Footsteps In Password Sharing Crackdown: 'Borrowers' Will Have To Pay Up Or Get Booted Out | Benzinga
Bob Iger-led The Walt Disney Co. (NYSE:DIS) announced that it will start cracking down on password sharing this summer, following in the footsteps of Netflix Inc. (NASDAQ:NFLX) as it seeks to boost its subscriber base.
What Happened: During the first-quarter earnings call, Disney CFO Hugh Johnston stated that users with suspicious Disney+ activity will be asked to sign up for their own accounts.
"Beginning this summer, Disney+ accounts suspected of improper sharing will be presented with new capabilities to allow their borrowers to start their own subscriptions."
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Disney+ will also allow users to add people outside their households to their accounts for an "additional fee," just like ...