TECH - Disney's Netflix-Like Password Sharing Crackdown Begins This June As Bob Iger Tries To 'Increase Engagement' | Benzinga
The Walt Disney Co. (NYSE:DIS) CEO Bob Iger revealed that the Mouse House will start its password-sharing crackdown in June.
What Happened: Iger disclosed the company’s plans to CNBC, stating that the new policy will be implemented in a few countries and markets initially, with a global rollout scheduled for September.
The anti-password sharing rules were first enforced for new Disney Plus subscribers on January 25 and later extended to existing members on March 14.
Subscribers suspected of improper sharing will be prompted to sign up for their own subscription this summer, as confirmed by Disney’s chief financial officer, Hugh Johnston, during an earnings call in February.
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