TECH - Elon Musk Asks Advertisers To Return To X After Months Of Tussle With Disney Apple And Others As Zuckerberg's Meta Faces Flak For Ad-System Inconsistency | Benzinga
Elon Musk appears to be trying to seize the opportunity amid the turmoil in Meta Platforms Inc.’s (NASDAQ:META) advertising system to lure back advertisers that left his social media platform, X formerly Twitter in November last year.
What Happened: Following reports of significant issues in Meta’s advertising system, which led to higher ad campaign costs, poorer results, and reduced sales for marketers, Musk, on Thursday, invited advertisers to return to X.
Thomas Slabbers, X marketing partner, took to the microblogging site and said that in light of marketers reportedly complaining that Meta’s once reliable ad-system has been faltering, “we are onboarding so many new advertisers on X now.”
In response, the tech billionaire stated, “Advertise on X.”
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