TECH - Elon Musk's Standoff With Apple Disney And Other Big Advertisers Forces X To Turn To Smaller Ones | Benzinga
Elon Musk's "Go f**k yourself" rant against big advertisers has forced X to shift gears and aim at small and medium businesses instead.
What Happened: After Musk said that the boycott by big advertisers like Apple Inc. (NASDAQ:AAPL), Walt Disney Co. (NYSE:DIS) and others was "going to kill the company," X has stepped the pedal on bringing smaller ones instead, reported the Financial Times.
"Small and medium businesses are a very significant engine that we have definitely underplayed for a long time. It [was] always part of the plan — now we will go even further with it," said X.
Major advertisers like Apple, Disney, and earlier IBM (NYSE:IBM) have stopped advertising on X due to increasing hate speech on the platform, with Musk's endorsement of anti-Semitic conspiracy theories ...