S - Evolution Of Cannabis Brands: Experts At The Benzinga Cannabis Conference Trace The Journey | Benzinga
In a recent panel discussion at the Benzinga Cannabis Capital Conference, experts in the cannabis industry came together to discuss the evolution of cannabis brands.
Moderated by Annie Davis, founder and CEO of Growing Impact, the conversation touched on brand promises, the role of influencers, and the impact of regulations on brand building.
See Also: Can Small Cannabis Brands Stay True To Their Values While Growing? Benzinga Conference Insights
The Early Days of Cannabis Branding
Kenji Fujishima, head of cultivation at Dr. Greenthumb Inc., shared his perspective on the early days of the cannabis industry in the '90s. He recalled a time when branded cannabis products were virtually nonexistent, and cannabis was often referred to by generic names like "chronic" or "endo."
Fujishima reminisced, "There was no branded flower back then. It was a time of trial and error, and we had to learn everything ourselves." Their initial success was driven by connecting with influencers in the music industry, creating a sense of community around their brand.
The Role Of Influencers in Cannabis Branding
Tiffany Chin, co-founder at Death Row Records Cannabis, who works with Snoop Dogg, underscored the pivotal role of influencers in shaping cannabis brands.
Leveraging Snoop Dogg's legendary status as ...