MAPS - EXCLUSIVE: Cheech & Chong's Motto — 'Try Anything Twice' Plus: Leafly Weedmaps Embrace Digital | Benzinga
Building a strong digital presence is essential for the success of cannabis brands in the modern world. Several leaders in the cannabis space discussed their approaches to digital Wednesday at the Benzinga Cannabis Capital Conference in Chicago.
Brandon Harshbarger, president of Cheech and Chong's Global Holding Company, told the crowd that an organic social media presence really defines a brand.
"But at the end of the day, our presence now is augmented by a lot of paid advertising," Harshbarger said.
Through ads, the company is able to attract new eyes. The social aspect of the brand acts as a window into the daily lives of famous comedy duo Cheech Marin and Tommy Chong.
The Cheech and Chong company is also willing to experiment to figure out what works and what doesn't.
"We have a motto... we'll try anything twice," Harshbarger said with a laugh.
Jackie Gonzalez-Becerra, VP of revenue ...