CURLF - EXCLUSIVE: Curaleaf's Boris Jordan Puts Premium On Cannabis Quality Says 'We Want To Be The Best' | Benzinga
Curaleaf Holdings Inc (OTC:CURLF) founder and executive chair Boris Jordan opened up on the company’s commitment to enhancing flower quality during an exclusive interview at Benzinga’s Cannabis Capital Conference (CCC).
“Curaleaf has always been an innovator on the product side,” Jordan said. “About 11 percent of our revenues every year comes from new products that we’ve introduced to the marketplace.”
Curaleaf found success in the infused product realm (i.e., drinks, edibles, vapes, and concentrates). But Jordan highlighted an area of improvement: Flower quality.
The company, touted as the world’s largest cannabis firm by market cap, remains intensely focused on product, Jordan says. He also draws inspiration ...