TECH - Facebook Parent Meta Stock Gains After it Rolls Out Ad-Free Options for Adults No Ads for Teens in Europe | Benzinga
Meta Platforms Inc (NASDAQ: META) showcased a new strategy for its European audience, focusing on compliance with the region's stringent regulations.
The tech giant looks to halt the display of advertisements to users below 18 years of age across the EU and other European areas adhering to EU regulations.
Also Read: Meta Loses Another EU Lawsuit Shortly After Hefty Penalty For Data Privacy Breach
Meanwhile, adult users will face a choice: consent to targeted ads based on their digital activity or opt for a subscription-based, ad-free experience on platforms like Facebook and Instagram.
The subscription fees are €9.99 ($10.55) for desktop sign-ups and €12.99 for mobile users, accounting for app-store charges from tech ...