FVRR - Female Business Founders are Much Less Likely Than Their Male Counterparts to Ask for Business Help According to New Research | Benzinga
- Twice as many women as men are uncertain about how to go about outsourcing business tasks such as accounting, branding, marketing and web design
- Fiverr and Virgin StartUp are partnering to give away more than £25,000 in resources to female founders
LONDON, Sept. 12, 2023 (GLOBE NEWSWIRE) -- Female business founders are much less likely than their male counterparts to ask for business help, according to new research released today.
The study, commissioned by freelance marketplace, Fiverr and not-for-profit incubator, Virgin StartUp, polled 500 UK founders who have set-up a business in the past five years and found that the majority (86%) of UK new business founders are unlikely to outsource tasks in the early stages of launching their business, choosing to juggle everything single-handedly. Among those who didn't outsource, twice as many women than men said they didn't know how to go about outsourcing business tasks such as accounting, branding, marketing and web design or simply chose to do it themselves. (15% of women compared with 7% of men).
Meanwhile, when it comes to asking for business advice, 25% more female founders over 45 are more likely to seek support compared to male founders over 45 and in general younger generations, both male and female, are more comfortable asking for help.
In work the data says that there are still gender differences when it comes to views and needs, whereas outside of work the concerns are more similar than they are different. In fact, the same number of men and women agree that balancing work-life responsibilities is the main challenge when founding a start-up. The second and the third most common challenges are the development of a marketable product/service and limited industry connections/network respectively.
The research was commissioned ahead of a new competition from Fiverr and Virgin StartUp have launched this study ahead of the Female Founders Competition they are running together to address some of these ...