TECH - First Netflix Then Disney And Now Max: Warner Bros. Is Also Jumping On The Password Sharing Crackdown | Benzinga
Warner Bros. Discovery (NASDAQ:WBD) has confirmed its plans to enforce a strict policy against password sharing for its Max streaming service. This move follows similar actions by industry giants like Netflix Inc. (NASDAQ:NFLX) and Bob Iger-led The Walt Disney Co. (NYSE:DIS).
What Happened: WBD’s CEO and president of global streaming and games, JB Perrette, on Monday revealed the company’s intentions at the Morgan Stanley Technology, Media, and Telecom 2024 conference in San Francisco, reported Ars Technica.
Perrette stated that WBD sees the password-sharing crackdown as a “growth opportunity” and will be implementing it later this year. However, he did not provide specific details on how the password crackdown would be implemented or whether it would ...