TECH - Following The MrBeast X Experiment Elon Musk Decides To Take On YouTube With New Ad Targeting | Benzinga
In a bid to challenge Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) online video-sharing social media platform YouTube’s dominance, Elon Musk’s X, formerly Twitter, has decided to introduce new ad targeting features to attract video creators and advertisers.
What Happened: X will soon allow advertisers to run ads before videos from their chosen creators, as well as on the main timeline and the creator’s profile, reported Bloomberg, citing the company’s statement on Monday
This move is part of Musk’s strategy to enhance the platform’s appeal to creators and advertisers, positioning X as a viable alternative to YouTube.
The new ad format will also include a revenue-sharing model, providing X’s 80,000 creators with an additional income stream. However, the platform did not disclose the percentage of ad revenue it will share with creators.
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