TECH - Former Tesla Investor Relations Chief Contrasts Elon Musk On Advertising Says It Can Be 'Margin Accretive:' 'Convince Your Ex-Boss' Says Bull Gary Black | Benzinga
Former Tesla Inc (NASDAQ:TSLA) executive Martin Viecha said on Thursday that he has always been for advertising the company’s products, contrasting with the opinions of company CEO Elon Musk.
What Happened: Viecha, who left the company earlier this month, thinks that small investments in advertising could enhance the company’s margins while also accelerating the world’s transition to EVs.
“FWIW, personally, I’ve always been pro-advertising. ~1% of revenue spent on ads (both digital and TV) would, I think, be margin accretive and mission accretive,” Viecha, also a Tesla shareholder, wrote. He was responding to a post by Tesla enthusiast Ryan Cowan on the best-selling car worldwide in 2023.
The best-selling car around the globe last year was Tesla’s Model Y SUV of which the company sold over 1.2 million units. The Model Y was seconded by a car from the world’s top car seller Toyota.
However, very few of those Cowan talked to guessed it to be the Model Y. Many were convinced that the best-selling car in 2023 ...