TECH - From Elon Musk's 'Ugh' To Dogecoin Co-Creator's Call-Out: YouTube's Ad Control Changes Under Fire | Benzinga
Elon Musk and Dogecoin (CRYPTO: DOGE) co-creator Billy Markus, popularly known as Shibetoshi Nakamoto, have publicly criticized Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) -owned YouTube’s decision to strip creators of some ad control options.
What Happened: In November, the online video-sharing platform plans to eliminate individual ad controls in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos.
Instead, creators will have a binary choice: ads before or after a video, with YouTube determining the type of ad to display.
While YouTube said most creators won’t be affected, those desiring precise control over their viewers’ ad experiences are disappointed.
See Also: Elon Musk’s Next Lifeline For X Could Be Premium Referral Commissions To Counter Revenue Hits
The announcement was met with backlash on social media, including Musk’s X, formerly Twitter, with many creators expressing their frustration.
So glad we have less control. Just what we been asking for. Great job YouTube. As a creator, we want strict guidelines and limitations. — LockIsLive ...