WBD - Game On: Amazon YouTube And NBCUniversal Reportedly Battle for NBA Rights | Benzinga
The National Basketball Association (NBA) is reportedly amid significant media negotiations, with Amazon.com Inc (NASDAQ:AMZN) and Alphabet Inc (NASDAQ:GOOGL) Google’s YouTube competing for streaming rights, while NBCUniversal aims for a TV deal currently held by Walt Disney Co’s (NYSE:DIS) ESPN and Warner Bros. Discovery Inc’s (NASDAQ:WBD) TNT.
Disney and Warner are discussing substantial payment increases for TV rights post-2024, despite airing fewer games, reflecting the enduring value of live sports amid cord-cutting trends, reported The Wall Street Journal.
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