TECH - Gene Munster Says 'Apple Will Fight' To Rebrand Gemini On iPhone But The Deal Is What Google Investors Have Been 'Waiting For The Last 6 Months' | Benzinga
Deepwater Asset Management's managing partner Gene Munster thinks that the reported deal between Apple Inc. (NASDAQ:AAPL) and Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) Google to license Gemini AI model is a win-win for both companies.
What Happened: Apple is considering integrating Google’s Gemini, a set of generative AI models, into its new iPhone software features. This move could potentially position Apple as a leader in personalized AI.
Apple’s potential use of Gemini would also be a significant win for Google, as it could result in substantial annual payments from Apple and distribution across approximately 1.4 billion active devices.
While the terms and branding of the potential agreement are yet to be finalized, Munster thinks Apple will "fight" to rebrand it as its own instead of sticking with Google's Gemini.